I help companies manage marketing projects, find leads, launch new products, and improve the customer experience.
I help companies manage marketing projects, find leads, launch new products, and improve the customer experience.
Embedded Files
EXAKT manufactures and distributes three roll mills and thin section equipment. The thin section equipment has been designed for hospitals and clinical research organizations for biomaterial research. Three roll mills are used in corporate research labs for cosmetics, carbon nanotubes, electronic inks, and pharmaceutical applications.
Transformed the company's marketing from a traditional B2B tradeshow-driven model to a digital marketing model
Created and implemented a digital marketing strategy that included SEO, paid search, social media advertising, a new website, and a new CRM.
Dramatically reduced the cost per lead by more than 50% and reduced the sales cycle from 18 months to less than 12 months.
Firefly Management, LLC, Marketing Consultant, 2020 - 2023
Firefly Management, LLC, Marketing Consultant, 2020 - 2023
Firefly is a holding company with multiple brands under management. I oversaw all marketing efforts for these brands. This includes strategic planning and digital marketing. These brands are in the early stages of development. We are focused on pharmaceuticals (B2B) and nutrition (B2C).
TestMyGut.com is a B2C project in beta. This website promotes supplements used to improve digestive/gut health.
Flourish Nutraceuticals is a B2B business focused on helping independent pharmacies launch a supplement store within their pharmacy.
Salveo Pharmaceuticals is a B2B project providing a customized package of supplements and compounding medications for medical practitioners to use in their practice.
The Oklahoma Department of Commerce recruits businesses to the state and helps existing businesses expand. Commerce also works closely with education to promote needed skills in the state's workforce.
Created a tracking system to manage all marketing projects for all 6 divisions at Commerce.
Project manager for the design and construction of the agency’s first international tradeshow booth.
Led high-profile project for an award-winning advertising campaign to promote STEM careers for the Governor's Council for Workforce and Economic Development.
Charter Communications/ James Cable, Marketing Manager, 1999 - 2004
Charter Communications/ James Cable, Marketing Manager, 1999 - 2004
Charter Communications and James Cable are telecommunications and mass media companies.
Launched new products like high-speed cable Internet, on-demand pay-per-view, and HDTV in more than 30 rural cable TV markets across OK, TX, KS, and UT.
Created the company’s first in-house sales department, and increased sales revenue by 18% over the previous year.
Led improvements in the OK/KS call center that reduced the abandoned call rate from 22% to 5% without increasing the number of employees.
Identified a platform for promoting pay-per-view that became the corporate model.
Designed customer retention plan used by other divisions throughout the Midwest region.
Education
Education
The University of Oklahoma, Graduate School of Journalism and Mass Communication
Completed 30 hours of graduate courses - Financial PR, Research & Statistics, and Ethics.
1996 - 1998
East Central University
Bachelor of Science, Mass Communications with a minor in marketing
1990 - 1993
Southern Methodist University
Certification in Digital Communications and Social Media
2014
I've led marketing at a diverse group of organizations that include small businesses, mid-sized corporations, a Fortune 500 company, and a state agency.
Skills & Expertise
Skills & Expertise
Campaign/Project Management
Digital Marketing
Marketing Strategy
Product Launches
Email Marketing
Copywriting
SEO & Paid Search
Video Editing
Software
Software
Microsoft Office
Microsoft Dynamics
Google Analytics
Google Ads
WordPress CMS
Squarespace CMS
Shopify CMS
Filmora (video editing)
Industry Experience
Industry Experience
Medical and Research Equipment
Economic & Workforce Development
Pharmaceuticals & Nutrition
Cable TV
Internet Service Provider
I have years of experience in the four Ps of marketing - product, price, place, and promotion. There's nothing better than creating a campaign and seeing the results. I'm still fascinated by the psychology behind promoting a product or an idea.
Page updated
Google Sites
Report abuse