Projects

This website is a personal project that I started last summer. I have a hobby of taking pics of vanity license plates. When I started sharing the images with friends and family, they started sending images they captured as well. I quickly had a large and ever-growing collection of vanity plates. It was pretty obvious that I wasn't the only person interested in vanity plates. I decided to share my hobby with the world and create a website focused on vanity plates. I sell advertising on the site to help fund the project.

Flourish Nutraceuticals

  • Objective: Take a local brand of nutritional supplements and expand to a national market.

  • Strategy: Focus on the gut health category where we have a compelling offer and competitive pricing.

  • My Role: Project Manager, strategy, creator

  • Client: Firefly Management

EXAKT Technologies

  • Objective: Create a new website that reflects the value of the EXAKT brand and products, improves user experience, and improve lead capture.

  • Results: The new site exceeds industry standards, and increases the value of the equipment and brand.

EXAKT Technologies

  • Objective: Create content to generate leads, and reinforce safety as the #1 brand attribute.

  • Results: Downloads have surpassed expectations. Two research papers have been completed with 5 more planned for 2022.

MS Dynamics

EXAKTTechnologies

  • Objective: Provide a database and processes to track marketing campaigns, service, and customer communication.

  • Results: It has given a single source to track leads, opportunities, services, and evaluate marketing and customer service.

Virtual Demos

EXAKT Technologies

  • Objective: Create an alternative to in-person demos at tradeshows by offering live virtual demos via Zoom and MS Teams.

  • Results: Prospects that watch a virtual demo are twice as likely to purchase.

Paid Search & SEO

EXAKT Technologies

  • Objective: Generate more leads without increasing the number of tradeshows.

  • Result: The quantity and quality of leads have increased dramatically. Digital leads now outnumber leads from tradeshows and events. The cost per lead is 10X less expensive than tradeshows.

Tradeshow Exhibit

Oklahoma Dept. of Commerce

  • Objective: Exhibit at business aviation's largest international event. Increase OK's presence in aerospace, partner with 5 economic development partners, and facilitate deals for private OK aerospace companies.

  • Results: Press conference resulted in coverage in aviation publications. Partners and private companies were so pleased with the results, they asked us to do more events like this.

Email Campaign Sample

Landing Page Sample

Project: I Want to Be An Engineer

  • Objective: Get kids excited about a career in engineering.

  • Strategy: Connect teenager hobbies to a career in engineering. Used by after-school programs and career development websites.

  • My Role: Project Manager, strategy

  • Creative: STAPLEGUN Advertising

  • Client: Oklahoma Governor's Council for Workforce and Economic Development

Project: EXAKT Product Videos

  • Objective: create product videos that can be repurposed on multiple channels.

  • Role: Project manager, editor

  • Client: EXAKT Technologies

Publications

Engage Oklahoma Magazine

Aerospace Workforce Report

Global Business Brochure

Annual Report

Display Ads

Cable TV Display Ad

Forbes Wrap Inside Cover

Forbes Wrap Outside Cover

Pathology Saw Display Ad